Lifesight conducted its next Lifesight Connect event on the 24th of January 2019 at Blanco in Mumbai, India. This was a great way to
In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to determine
IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium
Emerging economies around the world are struggling to bring the unbanked population into the fold of full-fledged financial services
High bounce rates and low conversion rates are every digital marketers’ worst nightmare because they signal campaign failure. When marketers
One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands
Location as a guiding light for business decision-making is not a brand new idea. Places of interest, venues, neighbourhoods and related
Millennials – or digital natives born between the mid-1980s to early 2000s – enjoy great equity among brands. This exclusive club of nearly
Real-world intelligence – or deep insights about people and places and how they engage with each other – is rapidly becoming a decision
Our insights team put the Lifesight Real World intelligence platform to work to analyse 2 groups of race day revellers on Melbourne Cup day
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