In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to determine
IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium
We are pushing the envelope with our disruptive new metric, Visit Share Analysis, for competitive benchmarking.
From an outdoor interactive casino on the roads of Australia to the hyper-targeted delivery of beer ads in the UK, the last couple of years
IPL has gone on to become one of the biggest media properties in India in recent years. It is only natural. Few other sporting events see
Singapore: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership
One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands
Singapore — Clear Channel Singapore has announced a partnership with Lifesight to launch its location intelligence and exposure-to
GroupM and Lifesight guide brands on how to set standards and benchmarks for success in omnichannel marketing
Our insights team put the Lifesight Real World intelligence platform to work to analyse 2 groups of race day revellers on Melbourne Cup day
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