identity resolution

How Identity Will Drive Customer Centricity in a Post-Cookie World

The advertising industry is going through a time of deep flux and change. Many of the critical marketing capabilities that brands have relied on are crumbling as we speak. The deprecation of third party cookies puts into danger brands’ ability to target audience, measure impact, and deliver hyper-personalized experiences across the customer journey. Many of …

How Identity Will Drive Customer Centricity in a Post-Cookie World Read More »

How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

How marketers are preparing for the post-cookie world with first party data Read More »

omni-channel retail marketing

Optimize omni-channel retail marketing in the new normal with identity resolution

COVID-19 has changed the world. At the forefront of these changes is customer journeys and buying behaviours. A 2020 survey found that customers are now making online purchases for categories they would normally shop in-store. Driven by necessity, encouraged by convenience, these changes could very well be permanent. What this means for marketers is increased …

Optimize omni-channel retail marketing in the new normal with identity resolution Read More »

Modern customer graph

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and identity resolution. Here we go. As consumers evolve in 2020 and beyond, demanding privacy and hyper-personalization all at the same time, businesses and brands have no choice but to start …

Modern customer graph – the secret sauce of sound customer intelligence Read More »

6 questions to ask

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, omni-channel, multi-screen consumer. As consumers’ buying journey becomes more and more fragmented across screens and channels, identity resolution – or bringing together identifiers across online and offline touchpoints – is …

6 questions to ask your identity resolution partner Read More »

customer intelligence strategy

Why your brand needs a fresh customer intelligence strategy for the next decade

The world of marketing and business is changing as we speak. Data privacy regulations are evolving at a pace more rapid than ever before, bringing privacy-first mindset to the forefront for the first time. Consumers and their needs and behaviours have been changing for some years – how and what they buy, how they consume …

Why your brand needs a fresh customer intelligence strategy for the next decade Read More »