Every marketer is burdened with treading the fine line between customer's demand for hyper-personalization and regulatory..
There's a reason marketers deem first-party data as an untapped source. It's not because brands don't know its importance. They absolutely
Data enrichment plays a key role in the modern marketing and advertising ecosystem. There is no dearth of customer data available to today's
"No more data," said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of
Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and target
Brands across the world are talking about how advertisers have to pivot to adapt to a cookie-less world. Brands that want to be customer
In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of
With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data
With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing.
80% of customers around the world would rather engage with brands that offer hyper-personalization. Much is said about personalization in
The data that your customers share with you - name and address, product preferences, purchase frequency among others - tells you a lot about
All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most