Data Driven Approach

Data-Driven Approach To OOH

A New Data-Driven Approach To OOH As The World Returns To The Streets

The last few months have been difficult for marketers who invested in long-term OOH plans. With DOOH beginning to catch up rapidly in the Asia Pacific region in 2019, all eyes – even ours – were on out of home advertising reinventing itself in 2020 with the powers of programmatic and omni-channel capabilities. And then, …

A New Data-Driven Approach To OOH As The World Returns To The Streets Read More »