CPG

consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

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Data To Understand Consumer Behaviour Change

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …

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