Audience Targeting

Australia’s Physical Retail Ecosystem Is Changing Dramatically.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50% of Australia’s population growth in the last decade and over 28% of Australians are not native Australians but individuals born overseas. Adding to this complexity according to Nielsen is the growing spend of ethnic-Australians …

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Real World Data Enrichment Is Crucial In E-Commerce Audience

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

You know that the era of hyper-personalization is well and truly here when 80% of consumers say they are more likely to make a purchase from a brand that offers personalized experiences. E-commerce has remarkable potential as well as the technology to customize and personalize everything for each customer – from store experience to promotions …

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E-commerce is now capitalising on Mobile Audiences

E-commerce is now capitalising on Mobile Audiences to boost conversions

For e-commerce companies as well as retail brands in general, it is no longer the store – online or offline – that is at the center of the shopping experience. It is the consumer, every customer as an individual. E-commerce brands have the potential and the technology to customize and personalize everything for this individual …

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Mobile Audiences for Automotive

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

Thanks to the changes in consumer behaviour and rapid smartphone penetration in recent years, the purchase funnel of auto intenders is more complex than it has ever been before. According to Google, a single consumer’s car buying journey has 900+ digital interactions. That being said, dealership visit continues to be a critical component of this …

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Targeting Foodies

Targeting Foodies? Here are 5 audience segments than can add value

Food lovers or popularly known as ‘Foodies’ have an ardent interest in food. They are a prominent hobbyist group found all over the world and thrive on their colourful palate. They are constantly on the lookout for more interesting foods to try, making them an interesting segment in the market. Here are some high-quality audience …

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