Audience Targeting

3 Questions that can give your Next Campaign the Competitive Edge

3 Questions that can give your Next Campaign the Competitive Edge

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially important in an increasingly ROI-centric advertising environment that leaves no room for ad wastage. Data enrichment and identity resolution can help marketers truly understand the audiences they are addressing through their campaigns in …

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Australia’s Physical Retail Ecosystem Is Changing Dramatically.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50% of Australia’s population growth in the last decade and over 28% of Australians are not native Australians but individuals born overseas. Adding to this complexity according to Nielsen is the growing spend of ethnic-Australians …

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Real World Data Enrichment Is Crucial In E-Commerce Audience

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

You know that the era of hyper-personalization is well and truly here when 80% of consumers say they are more likely to make a purchase from a brand that offers personalized experiences. E-commerce has remarkable potential as well as the technology to customize and personalize everything for each customer – from store experience to promotions …

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E-commerce is now capitalising on Mobile Audiences

E-commerce is now capitalising on Mobile Audiences to boost conversions

For e-commerce companies as well as retail brands in general, it is no longer the store – online or offline – that is at the center of the shopping experience. It is the consumer, every customer as an individual. E-commerce brands have the potential and the technology to customize and personalize everything for this individual …

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