Solving Abandoned Carts with Facebook CAPI

Understand how you can sync your events data from different sources with Facebook to address cart abandonment and increase conversions.


*“You can’t improve something that you can’t measure”, said Liam’s boss, Kai, when he was questioned about the increased CAC on Facebook. Liam expressed that there has been a surge in users declining cookies and using ad blockers on websites, skewing the conversion data for their business.

“Why don’t you use Facebook’s CAPI to tackle this?”, asked Kai. *

If you are in Liam’s shoes facing trouble around optimizing your ad targeting, decreasing cost per result or just measuring outcomes more accurately, you need the same advice that Liam received - Use Facebook’s CAPI.