Enhancing Targeting and Increasing Conversions using TikTok Events API

Leverage TikTok Events API through Lifesight to identify profiles with specific interests based on browsing behavior and optimize your audience segments.


“Have you explored TikTok’s Events API, Liam?” asked Kai, the Lead Media Buyer at an ecommerce brand.

“Absolutely, Kai! I have already integrated that with Lifesight and it has been the key to tracking user interests in real-time and optimizing our campaigns.”

Yes, that’s what the TikTok Events API does!

TikTok Events API is a server-to-server integration that allows businesses to send customer data from their own servers directly to TikTok. This gives businesses more control over their data and allows TikTok to provide more accurate tracking and optimization of ad campaigns.

Wondering how it works?

  • A customer visits a business’s website and takes a desired action, such as making a purchase or signing up for a newsletter
  • The business’s server sends an event to TikTok using the TikTok Events API
  • TikTok matches the event to the customer’s TikTok profile if one exists
  • TikTok uses the event data to measure the performance of ad campaigns and to optimize future campaigns