Product Updates

Gain in-depth insights into Campaigns and Flows with new Marketing Dashboard Views

Published On: 2023-07-25


New Marketing Dashboard Views

Whether you're looking to increase engagement, boost conversions, or drive more traffic to your website, these new metrics will give you the insights you need to succeed.

Now you can take a look at how your email campaigns and flows are performing on an overall level. With these new metrics, you can now make even better decisions that will help you take your business to the next level.

These metrics provide a comprehensive overview of your email campaigns and flows, allowing you to see how they're performing in detail. With this information at your fingertips, you can make more informed decisions about your marketing strategy, identifying areas where you can improve and optimizing your campaigns for maximum impact.

What is it?

Get an overview of your customer profile data, including the campaigns associated with the profile, campaign performance (opens, delivered, etc.), tags, segments, consent, devices, and more.

By analyzing key metrics related to your customers' touchpoints and journeys, you can gain invaluable insights into their behaviors and preferences. Armed with this comprehensive understanding, you can take steps to hyper-personalize their experiences and create more impactful interactions. This can include tailoring your marketing messages to specific customer segments or even offering personalized product recommendations

Some metrics you can access are:

  • Total Revenue
  • Total Emails Sent
  • Click Rate
  • Open Rate
  • Bounce Rate
  • Spam Rate
  • Unsubscribe Rate

How does it work?

Navigate to Dashboard in the app. Now, click on the Marketing tab and access the new new reports.