Product Updates

Analyze your campaign performance in-depth with Campaign Insights

Published On: 2023-07-25


Analyze your campaign performance in-depth with Campaign Insights

To gain a better understanding of how your campaign is performing, you can delve deeper into the data provided by Campaign Insights. By analyzing these metrics, you can gain a more comprehensive view of how your marketing strategies are impacting your target audience.

For example, you can determine which campaigns are attracting the most attention and engagement, identify areas for improvement, and pinpoint any potential issues before they become major problems.

Moreover, the insights can help you to optimize your future campaigns. For instance, you may discover that certain types of content or messaging are more effective than others, or that certain target demographics respond better to specific marketing channels. Armed with this information, you can make data-driven decisions about how to allocate your marketing budget, which channels to prioritize, and what types of content to focus on.

How does it work?

Click on individual campaigns to view and analyze their performance. Some details you can view for each campaign are:

  • Delivers
  • Opens
  • Conversions
  • Attributed Revenue
  • Bounces
  • Email/SMS details (with preview)
  • Segments to which the Campaign was sent
  • A graph of Opened, Clicked and Converted numbers across the length of the campaign (up to 14 days) such as:
    1. Sent on
    2. Unsubscribes
  • Users who received the campaign, its status, and attributed revenue