Cut down your ad waste with Marketing Mix Modeling

Measure the true performance of your marketing spend with MMM solutions built for the modern marketer.

Optimize budget allocation for highest returns

Predict future marketing outcomes with precision

Plan & propose budgets & scenarios that work for you

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Allocate marketing budgets & predict outcomes with confidence

Accurately forecast budget performance based on your historical paid marketing performance.

Prove incremental contribution of each channel

Don’t waste ad dollars that could be used to drive incremental sales. Leverage always-on automated MMM to forecast for your business needs with real-time data.

Refine budget allocation & optimization

Get multiple recommendations to unlock the potential of your channels’ performance, that factor in seasonal & economic influences, instead of a single one-size-fits-all model.

Scale paid marketing while avoiding saturation

Scale your paid marketing campaigns without worrying about ad wastage. Identify the right time to expand & control your initiatives to avoid diminishing returns on your investment.

Maximize the impact of your marketing spend

Leverage AI-powered MMM to make critical budgeting and forecasting decisions. Reduce guesswork and action your strategies with confidence

View channel-wise performance & optimization recommendations

Dive deep into channel-wise analytics and uncover where your marketing truly shines. Get tailored optimization recommendations, ensuring every dollar you spend is strategically placed for maximum impact.

Get accurate forecasts built on your historical data

Harness the insights from your data by analyzing past channel performances and integrating AI insights. Optimize budget allocations & predict which channels have the highest untapped potential.

Create custom models that power your business KPIs

Design custom models tailored to your unique KPIs, ensuring every metric aligns with your vision. Let AI-powered insights shape your strategy & your brand’s future, turning aspirations into achievements.

Marketing Mix Modeling built for the modern era

Ensure your MMM isn't just powerful—it's customizable. Tailor insights, stay agile, and lead tomorrow's marketing with predictions that evolve as swiftly as the landscapes.

Leverage machine learning for continually updated MMM

Dive into your data, uncover patterns, and predict trends before they surface. Use machine learning to supercharge your MMM, offering adaptive insights tailored to your brand's unique pulse.

Recalibrate your marketing mix models for sharper insights

Build and refresh models in mere minutes, using in-platform integrations for real-time data. No more waiting; instant insights right at your fingertips. Adapt, optimize, and lead with speed.

Leverage external data & historical performance to build robust models

Harness the insights from your data by analyzing past channel performances & integrating AI insights. Optimize budget allocations & predict which channels have the highest untapped potential.

Generate an accurate MMM model in minutes

Enrich data with insights from other platforms

Collate data & insights from all paid media channels into a single source of truth for your marketing mix model

Choose key metrics and build your model

Select from metrics like conversions, installs, store visits or revenue, and build models that power your business needs

Allocate your budgets with optimizations

Optimize your budgets easily to get the perfect budget allocation across all paid channels, without any ad saturation

Accurate predictions that drive incremental paid media performance

Experience the impact of swift, near-real-time marketing measurement and revenue forecasting with an MMM solution built for brands & agencies

Continuous media ROI optimization

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels.

Optimal media investments across channels

Insights that power business scenario testing

Optimized budget worksheets with one click

Accurate predictions that drive incremental paid media performance

Continuous media ROI optimization

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels.

Optimal media investments across channels

Make every dollar work for you. Let data choose how to split your marketing budget across channels for maximum impact on the most valuable metrics for your business.

Insights that power business scenario testing

Identify the unexplored potential of each paid media channel, to leverage growth opportunities without worrying about ad saturation or diminishing returns on your marketing budgets.

Optimized budget worksheets with one click

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels

35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month