Singapore, 23rd July 2020:
Lifesight, a real world intelligence company based in Singapore, and The Trade Desk, a global advertising platform, today launched an integrated footfall attribution solution for advertisers across the Asia Pacific. With this integration, advertisers will now be able to measure footfall conversions by linking digital campaigns with in-store traffic data.
As shoppers return to retail across Asia, brands will be increasingly data-driven in their marketing decision-making. By linking digital campaigns with real world activity, brands will have a better understanding of consumer behaviour.
“We are witnessing a rapid evolution in consumer behaviour and it’s getting increasingly more difficult to keep up with the connected consumer journey, hence why it’s more important than ever for marketers to leverage data to optimize ad spend and improve ROI. I am extremely pleased to see Lifesight’s trusted independent footfall attribution solution being made available on Trade Desk, the leading open advertising platform in the world, which further validates our data and insight capabilities.“, said Tobin Thomas, CEO of Lifesight
“We look forward to working with Lifesight across Asia Pacific,” stated Henry Shelley, General Manager Southeast Asia, The Trade Desk. “Advertisers want to make smarter, data-driven decisions with digital campaigns. Our work with Lifesight will give brands and agencies new levels of insight to drive more targeted and relevant campaigns.”
The Lifesight footfall conversion data gives marketers rich information related to conversions ultimately assisting advertisers in measuring their online ads and business outcomes. By integrating with The Trade Desk, this insight can be matched against digital campaigns running across the open internet. This integration will leverage Lifesight’s industry leading independent footfall attribution capabilities with access to proprietary high-quality places database of over 14M POIs and 4500+ retail brands across the markets.
Lifesight’s localized data partnerships and brand relationships has enabled this integration to be supported currently in 12 markets in APAC including Singapore, Australia, India, Japan, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Hong Kong, United Arab Emirates and New Zealand.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and the Asia Pacific. To learn more, visit www.thetradedesk.com