The first step in setting up Google Tag Manager is creating your account. Visit the Google Tag Manager website and sign in using your Google account. If you don't have a Google account, you'll need to register for one. After signing in, click on the "Create Account" link to set up your new account.
The account setup process involves naming your account, usually after your company, and selecting the country of origin. There's also the option to share data anonymously with Google and others, which is up to your discretion. After doing this, click on the 'Continue' button.
The next step involves setting up a container for your website. Name it (commonly after the website or project you're working) and select where to use the container ('Web', 'AMP', 'Android', or 'IOS'). Once done, click on the 'Create' button.
Google will then prompt you to read and accept the Google Tag Manager Terms of Service Agreement. Upon agreeing to these terms, you can begin setting up your tags.
Google will now provide you with a Google Tag Manager code. This piece of code should be inserted into your website's code. It is typically placed directly after the opening <body> tag on every page of your website.
With the code installed, it's time to set up your tags. The Google Tag Manager dashboard will provide you with a variety of pre-defined tags that can be customized to collect specific data. To set up a tag, click on "New Tag", give your tag a name, select the type of tag you wish to use, and define the triggering conditions.
Google Tag Manager offers a preview feature that confirms whether or not your tags are working correctly. Click on the “Preview” button and a new window will open your website with a debug mode. This will allow you to check if all tags are firing as intended.
Once you're satisfied that your tags are working correctly, it's time to put them to work. Click on the "Submit" button, provide a version name and description, then hit "Publish" button.
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