Facebook Ads

How to Create Lead Generation Ads on Facebook

Learn what leads are and how to set up your Facebook page, access Ads Manager, and create engaging lead generation ads. Master audience targeting, ad creation, and lead form customization to drive results. Monitor performance and nurture your leads for business growth.

The world as we know it is becoming digital by the day. Billions of people are accessing the internet daily, and a significant portion of these users are scrolling through social media platforms, like Facebook. For businesses, platforms like Facebook present an unprecedented opportunity to connect with potential customers worldwide. So if you've decided to leverage Facebook for your business and increase your leads, then the following guide will take you through the step-by-step process of creating lead generation ads on Facebook. 

Step 1: Understand What a Lead Is

Before diving into creating ads, you must understand what a lead is. A lead is a potential customer who has expressed interest in your products or services. These individuals are likely to become paying customers if properly nurtured.

Step 2: Set Up Your Facebook Page

A business page is necessary if you want to run ads on Facebook. If you don't have one, go to facebook.com/pages/creation to set up a new business page. Fill out every section of your business page, including information about your business, contact information, and more.

Step 3: Access Facebook Ads Manager

Facebook Ads Manager is a tool where you can create and manage your Facebook ads. Just go to facebook.com/adsmanager to access it.

Step 4: Choose the Objective for Your Campaign

Click the "create" button, which will direct you to a page where you'll define the objective for your campaign. Since we are focusing on generating leads, select the "Lead generation" objective.

Step 5: Define Your Ad Set

In this step, you'll set parameters like your audience, placement, budget, and schedule. Be as specific as possible with your audience to make sure your ads reach the right people.

Step 6: Create Your Ad

Here, you can choose your ad format, upload creative assets, and write the ad copy. Make sure the copy aligns with your brand voice and effectively communicates the value of your offer.

Step 7: Configure Your Lead Form 

Facebook provides a lead form that gets filled out when someone clicks on your ad. You can customize this form to include questions relevant to your business. Remember to keep the form simple to increase completion rates.

Step 8: Review and Confirm your Ad

Ensure that all information you input is correct, including the audience, ad copy, visuals, and duration, then click "confirm" to submit your ad.

Step 9: Monitor Your Ad's Performance

You can see how your ad is doing through the Facebook Ad Manager under "campaigns." Use metrics like 'leads,' 'cost per lead,' and 'lead form completion rate' to judge your ad's effectiveness.

Step 10: Nurture the Leads 

Finally, remember to engage with and nurture the leads you generate. Put a follow-up strategy in place to move the leads down your sales funnel.


Lead generation is an essential aspect of growing any business, and Facebook presents an effective platform for just that. By creating carefully targeted lead generation ads and nurturing the leads they harvest, you can significantly grow your customer base and, ultimately, your business's revenue. However, remember to keep tracking your metrics and adjusting your strategy based on the results. Happy advertising!

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