Quality Score determines ad position, cost-per-click & evaluates ad relevance, landing pages & CTR.
Quality score is a metric that plays a crucial role in determining the effectiveness and success of advertisement campaigns on eCommerce platforms. It is an estimate of the quality and relevance of your ads, keywords, and landing pages to a user's search query. Quality Score is used by platforms such as Google Ads and Microsoft Advertising to evaluate an ad's relevance and to ensure that users see high-quality ads that are most relevant to their needs.
Quality Score = Relevance + Landing Page Experience + Expected Click-Through Rate
An ecommerce store running a Google Ads campaign for a specific product. The Quality Score factors in relevance, landing page experience, and expected click-through rate.
Relevance = 8/10
Landing Page Experience = 7/10
Expected Click-Through Rate = 9/10
Quality Score = (8/10) + (7/10) + (9/10)
Quality Score = 24/30
Quality Score = 0.8
In this example, the Quality Score for the specific ad or keyword is calculated as 0.8. The higher the Quality Score, the better the ad or keyword is considered in terms of relevance, landing page experience, and expected click-through rate. A higher Quality Score often leads to better ad positions and lower costs in online advertising campaigns.
Quality Score is essential for several reasons:
Several factors can influence your Quality Score:
Improving your Quality Score can lead to better ad placements, lower CPC, and ultimately, improved return on investment. Some tips to improve Quality Score include:
Quality Score directly influences other eCommerce metrics: