PVOD is a digital distribution model that provides early access to movies online at a premium price.
Premium Video on Demand (PVOD) is a business model in the eCommerce industry where users can watch early release movies before they become available on normal VOD platforms (e.g., Netflix, Amazon Prime Video) at a higher cost.
PVOD is a unique blend of the traditional cinema model and growing digital trends. Instead of waiting for films to leave the theaters before they hit the digital market, PVOD introduces them to the online platform earlier, compensating for the accelerated timeline with a higher price point.
Disney+ used the PVOD model for the release of "Mulan" in 2020. Subscribers had the option to pay an extra $29.99 on top of their usual subscription fee to watch the film before its standard VOD release.
PVOD can be enhanced by creating appealing packages or bundles that combine early access to movies with other perks like exclusive content or merchandise. User experience can also be improved by ensuring high quality streaming, easy payment processes, and exceptional customer service.
PVOD demand can be affected by several factors:
PVOD can be correlated with several e-commerce metrics. For instance, average transaction value could increase due to higher-priced PVOD purchases. Customer acquisition cost may lower if PVOD offerings attract new subscribers. Retention rates may also rise if PVOD increases perceived platform value.
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