Pageviews represent the total number of times a specific webpage or set of webpages has been viewed by site visitors. It's a concept deeply rooted in website analytics, offering valuable insights into the performance and effectiveness of a website. It tracks every single view of a page, including repeated views by a single visitor.
Total Pageviews = Sum of all individual pageviews on a website during a specific time period.
Say a visitor lands on your homepage, navigates to the 'About Us' page, returns to the homepage, then leaves the website. This amounts to three Pageviews - two for the homepage and one for the 'About Us' page.
Pageviews serve as a significant metric in understanding user behaviour on your online store. If a page has a high number of views, it might indicate popular products, engaging content, or effective SEO practices. Alternatively, a decline in Pageviews can hint at issues like poor user experience or lacking content.
Factors influencing Pageviews may range from organic reach, site design, ad campaigns, pricing, promotions, quality of content, load time, search engine optimization practices, and more.
Increasing Pageviews can be achieved through several strategies, including improving site navigation, enhancing the quality of content, implementing internal links, strengthening SEO practices, and conducting regular site maintenance to ensure optimal performance.
Pageviews have a considerable correlation with other ecommerce metrics. For instance, high Pageviews may lead to low bounce rates if visitors navigate through multiple pages. Similarly, it can boost conversion rates if the increased views result from engaging and persuasive content or product pages. However, high Pageviews and low conversions could indicate a disconnect between what your site is offering and what visitors are seeking.