In-game purchases are transactions made by players within a game, buying virtual goods or features.
An in-game purchase is a monetization strategy that allows players to buy virtual goods, features, or items within a video game, using real-world currency or digital credit. This engagement method is widely used in free-to-play games to provide developers and publishers with a recurring revenue stream. These purchases can include anything from power-ups, additional features, character avatars, virtual currency, special abilities, premium content, and other game-enhancing elements.
An example of an in-game purchase is buying “V-bucks” in Fortnite, a popular online video game. With these V-bucks, players can buy character outfits, gliders, or the Battle Pass.
In-game purchases are essential for the revenue generation of freemium games. They allow game developers to offer games for free, attracting a wider audience while still making money. It also enhances player engagement and retention as gamers are incentivized to continue playing and advancing in the game.
Improving in-game purchase rates involves several strategies. This includes improving gaming experience, optimally pricing virtual goods, introducing limited-time offers, providing purchase incentives, and using data analytics to understand gamer behaviors and preferences.
Factors impacting in-game purchases include the perceived value of the virtual goods, price points, game progression, peer influence, game design, and the gaming experience overall.
In-game purchases correlate with other ecommerce metrics such as customer retention rate, average revenue per user, and lifetime value of a customer. The more engaging and valuable the in-game purchases are, the more likely players will keep playing the game and make further purchases, indicating higher customer retention and revenue.
Incrementality Test Duration refers to the length of time required to run a valid auction business incrementality test.
In-app header bidding is a programmatic advertising strategy for mobile apps that enhances ad monetization and inventory...
In-App Purchases (IAP) are transactions made within a mobile application for additional benefits.
Impression fraud is a dishonest practice that generates artificial views of an ad by using automated bots or low-cost la...
Install fraud is a fraudulent tactic used in ecommerce to manipulate app install figures.
Install Referrer is a parameter that denotes the source from which a user installs an app.