In-game purchase

In-game purchases let players buy virtual items within video games, using real currency or digital credits, This strategy drives revenue in free-to-play games.

An in-game purchase is a monetization strategy that allows players to buy virtual goods, features, or items within a video game, using real-world currency or digital credit. This engagement method is widely used in free-to-play games to provide developers and publishers with a recurring revenue stream. These purchases can include anything from power-ups, additional features, character avatars, virtual currency, special abilities, premium content, and other game-enhancing elements.


An example of an in-game purchase is buying “V-bucks” in Fortnite, a popular online video game. With these V-bucks, players can buy character outfits, gliders, or the Battle Pass.

Why is In-game purchase important?

In-game purchases are essential for the revenue generation of freemium games. They allow game developers to offer games for free, attracting a wider audience while still making money. It also enhances player engagement and retention as gamers are incentivized to continue playing and advancing in the game.

Which factors impact In-game purchase?

Improving in-game purchase rates involves several strategies. This includes improving gaming experience, optimally pricing virtual goods, introducing limited-time offers, providing purchase incentives, and using data analytics to understand gamer behaviors and preferences.

How can In-game purchase be improved?

Factors impacting in-game purchases include the perceived value of the virtual goods, price points, game progression, peer influence, game design, and the gaming experience overall.

What is In-game purchase's relationship with other metrics?

In-game purchases correlate with other ecommerce metrics such as customer retention rate, average revenue per user, and lifetime value of a customer. The more engaging and valuable the in-game purchases are, the more likely players will keep playing the game and make further purchases, indicating higher customer retention and revenue.

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