Hard Email Bounce is Permanent delivery failure of emails due to invalid addresses & Soft Email Bounce isTemporary email delivery failures due to recipient's mail server issues.
Hard and Soft Email Bounces are potential hindrances in an eCommerce business's email marketing communication. Both terms refer to situations where the sent email fails to reach the receiver's inbox. Email bounces are broadly classified into two types: ‘Hard Bounce’ and ‘Soft Bounce’.
Email Bounce Rate = (Total number of bounced emails / Total number of emails sent) * 100
In an email marketing campaign, if you send out 1000 emails, and 40 emails bounce, your email bounce rate would be 4%.
Email bounce rates significantly affect the effectiveness of email marketing campaigns. High bounce rates can severely compromise the credibility of your email server, leading to your emails being classified as spam by ISPs.
Reduced email bounce rates improve your open rates, click-through rates (CTR), and overall email deliverability, thereby directly contributing to engagement and conversion metrics. A good email deliverability rate is a key driver in successful eCommerce marketing strategies.