Cross-Device Tracking is the process of collecting user-level data as users interact with an application across multiple devices.
Cross-device tracking is an online tracking technology that allows businesses to track consumers' activity as they move across devices. This might include following progress from a personal computer to a smartphone, or from a mobile device to a tablet. This methodology analyzes collective user behavior and preferences throughout multiple devices to customize marketing strategies and enhance user experience.
This involves observing cookies and digital footprints online to understand how a single individual uses multiple electronic devices. It’s a part of ecommerce analytics that goes beyond single-device tracking to offer a comprehensive customer journey database.
For instance, a user may search for an item on their mobile device during their commute, later look at the same item on their desktop device at the workplace, and finally make the purchase on their tablet at home. Cross-device tracking makes it possible to link these activities, painting a holistic picture of this customer’s journey to purchase.
Understanding Cross-device tracking is crucial for ecommerce businesses for several reasons:
The quality of Cross-Device Tracking can be improved by adopting several practices:
Several factors impact the effectiveness of Cross-Device Tracking:
Cross-Device tracking interlinks with several ecommerce metrics, for instance:
Cost Models refer to the calculations made to assess ecommerce profitability and expenses.
Click-through rate (CTR) is a metric used in online marketing to measure how many times a user clicks on a specific link...
Churn rate is an important metric that helps measure the attrition or customer loss rate within the ecommerce industry o...
Clicks per Unique Subscriber measures the average number of clicks from unique visitors.
Cost Per Action (CPA) is a digital marketing metric measuring the cost of a specific user action.
Cost Per Completed View (CPCV) is a digital advertising metric that calculates the cost of a single full video view.