App Conversion from Product Card View to Add to Cart refers to the ratio of users who view a product card in an app and then proceed to add the product to their shopping cart.
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The App Conversion from Product Card View to Add to Cart is a critical metric used in the e-commerce industry to measure customer engagement and conversion. It helps online businesses recognize how effective they are at convincing potential customers browsing product cards to truly consider a purchase by adding items to their cart.
(App Conversions from Product Card View to Add to Cart / Total Product Card Views) x 100 = Conversion rate (%)
Imagine an ecommerce app where in a given month, there were 10,000 product card views and 2500 customers added products to their cart. The App conversion from product card view to add to cart would be (2500/10000)*100 = 25%.
This metric is crucial because it offers insights into the effectiveness of your product card design and description. A high conversion rate indicates that the product card is compelling enough to make visitors want to purchase the product. Conversely, a low rate suggests inefficiency in the product card design or copy that might be hindering conversions.
This metric is closely linked to other ecommerce metrics, particularly the 'add to cart to purchase' conversion rate. A high product card view to add-to-cart conversion rate, coupled with a low add to cart to purchase conversion rate, could signify concerns during the checkout process.