A feature enabling shoppers to select items for eventual purchase.
revenue in 2023
The 'Add to Cart' feature in ecommerce platforms refers to a software function that allows online shoppers to collect items they intend to buy. This virtual basket or 'cart' holds selections while users continue browsing, acting similarly to a physical shopping basket. It is an essential element in creating a smooth, user-friendly online shopping experience.
Add to Cart = (Number of Add to Carts / Number of Page Views) * 100%
A customer browses an online clothing store. They choose a jacket they like and use the 'Add to Cart' button. This jacket remains in their cart, even as they continue browsing and adding other items until they decide to finalize their purchase.
The 'Add to Cart' function is crucial to the ecommerce industry as it directly influences sales conversion rates and overall user experience. Without this function, online shopping would become a continuous series of purchases, which would be inconvenient for customers and could potentially result in lower sales.
Several factors influence the 'Add to Cart' rate, including website design, product attractiveness (price, images, descriptions), site usability, site speed, and customer trust.