Location Intelligence Platforms are the next tech frontier (on the same scale as search or ecommerce) as mobile, wearable and Internet-of-things (IOT) technology have been prototyped, experimented with and deployed in real-world scenarios. This guidebook is an ultimate e-book for brand marketers to understand what is Location Intelligence and how it will play a pivotal role in shaping the future of contextual business decisions and consequently, contextual marketing.
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