Enriching OTT Audience Data

For Effective Video Ad Targeting

Case Study for Leading OTT in India

15%

Increase in Ad Engagement

4%

Increase in Audience Data Revenue

One of India’s top OTT publishers, a streaming content provider launched an ads platform and they wanted to enhance their ad targeting capabilities within their app. Their audience reach is massive, however they know little about their user base, and therefore ad engagement rates were low. Download the case study to understand how Lifesight helped the brand enhance their first-party data offering with our Data Enrichment solution to improve their video ad targeting.