Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and targeted advertising strategies to forge connections with its customers. Data-backed advertising strategies are efficient and scalable. Why Do I Need to Enrich Data? Data enrichment can achieve one or more of the …
3 Powerful Data Enrichment Use Cases For E-commerce Read More »
Brands across the world are talking about how advertisers have to pivot to adapt to a cookie-less world. Brands that want to be customer-centric need to put in more effort and thought to capture and retain customer attention. How? By using a more nuanced approach to customer identity. However, brands often have a misplaced focus …
Are You Optimizing Your Programmatic Measurements Strategy? Read More »
For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially important in an increasingly ROI-centric advertising environment that leaves no room for ad wastage. Data enrichment and identity resolution can help marketers truly understand the audiences they are addressing through their campaigns in …
3 Questions that can give your Next Campaign the Competitive Edge Read More »
“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …
How Data Enrichment Drives Higher Ad Revenue for Publishers Read More »
It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer for who they really are and delivering customer experiences in moments that matter.
80% of customers would rather engage with brands that deliver targeted marketing messages. Audience data is a critical data set to deliver these experiences. But first, what exactly is audience data? Audience data is a group of consumers you can target for specific campaigns, based on criteria set by advertisers. It aggregates your target audiences’ …
Today’s consumers are spoilt for choice. One Google search about a product, or even a website visit, and a million new options come their way, thanks to how digital advertising works in terms of contextual marketing. Take the example of CPG brands in our times. It has been a tough few years for them, due …
Data enrichment plays a key role in the modern marketing and advertising ecosystem. There is no dearth of customer data available to today’s marketers. But to draw reliable insights from this data and to run truly data-obsessed campaigns, marketers put great emphasis on data quality and quantity. There are three key questions marketers need to …
Practical data enrichment applications in Marketing. Read More »
80% of customers around the world would rather engage with brands that offer hyper-personalization. Much is said about personalization in the world of data tsunami but not many brands have been able to get it right, despite all the customer data they have at their disposal. In this article, we discuss the key barriers on …
Roadblocks to personalization and How you can solve for them. Read More »
The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. They are happy to share data with brands as long as they know two things for sure – that the data sharing has a value exchange for them and that …
Treading the fine line between privacy and personalization. Are you prepared? Read More »
