Why Identity Resolution Will Be A Part Of Every Marketer’s Data Strategy In The Privacy-First Era
With identity resolution paired with first party data, marketers can develop truly personalised campaigns to target their customers.
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What Is Identity Resolution And What Makes It A Critical Tool For Today’s Brands And Marketers
With the recent data boom, Identity Resolution has become a highly used word for a while now in the industry and is one of the most critical tools for brands and marketers.
Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?
These are times of unprecedented flux for organizations of all sizes around the world. They are forced to re-engineer their ways of working, on-the-go, in near real time. They are taking responsibility for the health and safety of their employees and customers. They are expected to deliver empathetic customer and employee experiences, ensure a seamless …
Why Programmatic OOH Will Gain Ground In The Post-Lockdown World
2020 has not been a good year for Out Of Home advertising. OOH sites saw a steep decline in footfall across APAC due to lockdowns and naturally, this affected media investment. 50% of media spends were pulled instantly across the APAC region. But with lockdowns now easing in parts of the region, consumers will hit …
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The State Of Consumer Data Privacy In 2020
The last few years have seen a steady coming of age in consumers and regulators in matters of data privacy. With moves like CCPA, GDPR, and the death of third party cookies as well as IDFA opt-in on the way for iOS14, regulators and platforms have aligned themselves with the growing demand among new-age consumers …
Introducing ScreenIQ: Data-driven OOH Strategies Made Easy
[vc_row][vc_column][vc_column_text]In our last two blogs on the OOH industry, we touched upon the impact of the coronavirus and how data is the fuel for OOH in the new normal. Businesses are scrambling to optimize their media spend and reach the right audience. In today’s world, where rapid change in consumer behaviour is in play, we …
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A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?
Slowly and steadily, almost like walking on eggshells, countries around the world are opening up tourism and subsequently, their economies again. The European Commission has issued guidelines, ANZ has introduced a “COVID-safe travel bubble”, Kerala Tourism in India is already running social media campaigns to continue to be top of mind for travellers. This, of …
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How Can The Out-Of-Home Industry Leverage Data In The New Normal
As addressed in our previous blog, the impact the coronavirus has had in the OOH industry has been massive. Some of the world’s largest brands have been deeply affected, and advertisers are trying to determine how they can generate ROI during this time. But there is a simple solution to that. Data. Leveraging consumer and …
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Webinar Q&A: Retail Consumer Behaviour Evolution Post COVID-19
We had a great #webinar on the 18th of June on the topic ‘Retail Consumer Behaviour Evolution Post-COVID19’. Due to time constraints, our panellists couldn’t answer all of the questions asked during the webinar. However, they were kind enough to answer some of them.
Here’s Why Human Mobility Is The Best Alternative Data For Financial Services
Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a few leaders on the board, the financial services sector – thanks to regulatory controls and sensitivity of financial matters – made insight-led decisions by diving deep into customer insights like …
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