Articles

6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice but to capitalize on their first-party data. But is first-party data going to be enough? With the correct strategies, first-party data can bring along many benefits, and all these benefits …

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Top 3 Martech Trends That Will Dominate in 2022

Top 3 Martech Trends That Will Dominate in 2022

Marketing technology is evolving at breakneck speed. Cutting-edge software and next-gen platforms are transforming the way brands approach marketing. If optimizing mobile platforms and video consumption were the martech trends of 2020, this year has brought on a fresh crop of customer-forward and low-effort trends that will likely dominate marketing efforts across all sectors. Bidding …

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data enrichment, which refers to the intricate technique of adding and refining data points to supercharge your sales funnels and campaigns with hyper-personalization and customer relevance. While there are innumerable ways …

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3 Questions that can give your Next Campaign the Competitive Edge

3 Questions that can give your Next Campaign the Competitive Edge

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially important in an increasingly ROI-centric advertising environment that leaves no room for ad wastage. Data enrichment and identity resolution can help marketers truly understand the audiences they are addressing through their campaigns in …

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How Data Enrichment Drives Higher Ad Revenue For Publishers

How Data Enrichment Drives Higher Ad Revenue for Publishers

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …

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