Articles

Data enrichment in omnichannel age

Data enrichment for customer delight in the age of omni-channel retail

About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of physical stores in most parts of the world, COVID-19 and related restrictions had forced them to execute omni-channel strategies – a decision that was a long time in the making but …

Data enrichment for customer delight in the age of omni-channel retail Read More »

consumer insights for CPG brands

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way in which CPG brands get to know their customers is through primary research, focused groups, and other offline insight mechanisms. CPG brands continue to grapple with the …

A new era of consumer insights for CPG brands, this time with alternative data enrichment Read More »

Modern customer graph

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and identity resolution. Here we go. As consumers evolve in 2020 and beyond, demanding privacy and hyper-personalization all at the same time, businesses and brands have no choice but to start …

Modern customer graph – the secret sauce of sound customer intelligence Read More »

Defining The Customer Intelligence Value Chain, A 101

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

Defining the Customer Intelligence Value Chain, a 101 Read More »

6 questions to ask

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, omni-channel, multi-screen consumer. As consumers’ buying journey becomes more and more fragmented across screens and channels, identity resolution – or bringing together identifiers across online and offline touchpoints – is …

6 questions to ask your identity resolution partner Read More »

maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

Three ways to maximize the value of your customer data Read More »

fresh customer intelligence strategy

Why your brand needs a fresh customer intelligence strategy for the next decade

The world of marketing and business is changing as we speak. Data privacy regulations are evolving at a pace more rapid than ever before, bringing privacy-first mindset to the forefront for the first time. Consumers and their needs and behaviours have been changing for some years – how and what they buy, how they consume …

Why your brand needs a fresh customer intelligence strategy for the next decade Read More »