Articles

Cyber security

How Alternative Data is Powering Cybersecurity Platforms

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats.  Non-payment and non-delivery scams, identity theft, and phishing by threat actors are among the top five cybersecurity crimes that put customer data at risk.   Cybersecurity threats are so sophisticated and rampant now that cybercrime is set to cost the world a …

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Retail customer intelligence

How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump

Are your customers shopping differently even though the pandemic doesn’t have the world in its grip anymore? Do you see noticeable changes in your retail customer journey? As the world wakes up to some semblance of normalcy, brands and marketers are looking for telltale signs about their customers switching loyalties and transitioning across different shopping …

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The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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How to Navigate Your Offline Shoppers to Omnichannel Shopping Experiences

Tell people not to do something, and it’s the first thing they will do once the prohibition goes away. This is human psychology 101 and the reason for the boom in brick & mortar shopping since pandemic restrictions loosened worldwide. Offline sales grew over 14% in 2021 and contributed 80.7% to the overall gains in …

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How to Choose the Most Robust Tool for Single Customer View

360-degree view. Unified customer truth. Singular customer narrative. You may have encountered these terms in pitches by tech stack partners or in various marketing blogs in the tech-led advertising ecosystem. These terms refer to “single customer view”, i.e., a method to gather and combine diverse data points to form a complete picture of your customers. …

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6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice but to capitalize on their first-party data. But is first-party data going to be enough? With the correct strategies, first-party data can bring along many benefits, and all these benefits …

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Top 3 Martech Trends That Will Dominate in 2022

Top 3 Martech Trends That Will Dominate in 2022

Marketing technology is evolving at breakneck speed. Cutting-edge software and next-gen platforms are transforming the way brands approach marketing. If optimizing mobile platforms and video consumption were the martech trends of 2020, this year has brought on a fresh crop of customer-forward and low-effort trends that will likely dominate marketing efforts across all sectors. Bidding …

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data enrichment, which refers to the intricate technique of adding and refining data points to supercharge your sales funnels and campaigns with hyper-personalization and customer relevance. While there are innumerable ways …

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