Articles

personalization and privacy

Treading the fine line between privacy and personalization. Are you prepared?

The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. They are happy to share data with brands as long as they know two things for sure – that the data sharing has a value exchange for them and that …

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Audience Addressability

Audience Addressability In The New Normal – How The Industry Is Responding

The way organizations identify and market to their customers in the digital landscape is undergoing a massive shift. We are in a new privacy-first digital landscape, and with the deprecation of the cookie, marketers are grappling with new techniques to track and target their consumers. The future is going to be all about finding optimal …

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identity resolution post cookie world

How Identity Will Drive Customer Centricity in a Post-Cookie World

The advertising industry is going through a time of deep flux and change. Many of the critical marketing capabilities that brands have relied on are crumbling as we speak. The deprecation of third party cookies puts into danger brands’ ability to target audience, measure impact, and deliver hyper-personalized experiences across the customer journey. Many of …

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data enrichment empowers mobile apps

How data enrichment empowers mobile apps with higher engagement and ad revenue

Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there are still quite a bit of opportunities to unlock more user value, especially with becoming a strong media property for brands. The answer lies with external data enrichment.  What’s external data enrichment …

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How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

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