Customer data onboarding consolidates and enriches existing customer data with third-party attributes for a comprehensive picture. Know how!
It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer...
The world we know has changed drastically over the past months. The global pandemic has caused a huge...
With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ad spending is
Lifesight conducted its next Lifesight Connect event on the 24th of January 2019 at Blanco in Mumbai, India. This was a great way to
The average consumer today has a lot going on in their life. Their work hours are long, their commutes even longer. When they are not making
In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to determine
With the multi-million dollar advertising opportunities around the world in sports-related marketing, along with recent tech-led development
IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium
We are pushing the envelope with our disruptive new metric, Visit Share Analysis, for competitive benchmarking.
In the next installment of #RealAudiences, we are diving into the world of fashion retail. We look at some of the best audience segments
The holy month of Ramadan brings a flurry of festive activities and consumer behaviour change. One of the main changes is in shopping
The world has never been more accessible and global travel is booming. There are thousands of travellers going from one place to another at