Published On: 27 Oct 2023
Hello Modern Marketers!
The holiday season is upon us, and with Black Friday and Cyber Monday (BFCM) looming large, the pressure is mounting to ensure that our campaigns not only shine but also deliver! If you've been wondering how to measure your BFCM efforts effectively, we've got a treat for you. Dive into our freshly released BFCM Measurement-Centric Marketing Guide and get set to transform your festive season strategies!
This isn't just about capitalizing on the heightened retail activity during BFCM. It's about harnessing the insights gathered from these prominent events to optimize your marketing strategies, ensuring they're robust enough to pave the way for sustained profitability that extends through Q5 and beyond.
This guide delves into a meticulous plan, starting four weeks ahead of the big days. But it's not just a countdown; it's your marketing compass. The journey begins with a deep dive into Marketing Mix Modeling (MMM), focusing on channel-specific insights and historical data dissection. It's about looking back to move strategically forward, understanding which moves paid off before to replicate and improve them.
But what are numbers without context? Your targets! We've included a crystal-clear framework for setting up your objectives. This guide walks you through aligning your historical data with ambitious yet realistic goals, fortifying your foundation before the real game begins.
Imagine navigating through the busiest days of your campaign with a well-structured calendar, knowing well in advance what needs your attention. That's exactly what this guide provides! It includes a detailed weekly planner, pointing out the key phases of your strategy, from initial budget allocations and prediction model setups to real-time campaign adjustments during the heart of the shopping season.
Here's the best part: we've integrated a feature allowing you to monitor your Key Performance Indicators (KPIs) as you progress through the season. This isn't just a roadmap; it's your scoreboard, continuously showing whether you win the game.
We know that in the digital world, interaction is key. That's why our guide isn't a passive scroll-through. Included are actionable checklists ensuring you never miss a beat, keeping your strategy dynamic and adaptable. These checklists are designed for practicality, stripped of any jargon, making them your quick go-to in the heat of the moment.
But wait, there's more to this season than just a rush of sales. Our post-campaign analysis framework is a gem, offering a structured approach to understanding the 'why' behind your 'what.' It's a treasure trove of learning, setting you up not just for reflection but for strategic evolution.
In addition, the guide is loaded with "Pro Tips" compiled from professionals in the industry to give marketers an edge.
Our comprehensive guide is more than a document; it's a mentor, a tool, and a companion geared to make this holiday season your most successful yet. It's built on the expertise of industry veterans, packed with the wisdom of years, and carved with today's trends.
Ready to take the leap? Dive into the details, emerge with clarity, and execute with precision. Your ultimate holiday season success is just a guide away!
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