8 min read
Published On: 2023-06-16
There's a common saying that goes something like, "Dads are the hardest people to shop for." This classic saying highlights why Father's Day is a great time for your brand to step in and help resolve a problem many of your customers face.
Your brand's relationship with its audience, the loyalty of its customers, and revenue can all benefit from a well-executed Father's Day email marketing campaign.
This blog explores Father's Day emails from the top brands in the ecommerce space for ideas. These examples will do more than just get your creative juices flowing; they'll also provide you with new ideas for how to improve your own campaign.
Heatonist is a New York-based hot-sauce brand that specializes in a variety of hot sauces. Since the new-age dads are contributing equally to household chores such as cooking, what better gift than a pack of their favorite hot sauce to add a zing to their weekend barbeque evenings.
We love how Heatonist has incorporated user reviews for some of their best-selling hot sauce bundles in their Father’s Day email promotional campaigns. All the reviews showcased are carefully picked and talk about some quality family time spent together and how Heatonist hot sauces made it extra special and memorable. These emails invoke a strong emotion of strong family bonding and a good time hitting the right emotional chord to make a purchase.
Nike keeps it simple and sweet, no frills, just a simple message. The focus is not the product but a limited-time discount and strategically placed CTAs.
Subject: It’s Father’s Day—let’s celebrate
Here the focus is on the 40% discount and a clear CTA to buy gift cards for the father figure in your life. The images used clearly depict father-son bonding over sports.
Fathers typically do fun stuff despite their tough demeanor and that’s exactly the emotion FitVine has leveraged for Father’s Day promotions.
Subject: For Father’s Day, here’s 15% off (and some real good dad jokes)
We like how Fitvine interspersed humour in promoting the limited-time 15% discount sitewide on Father’s Day. The imagery used is attractive, the jokes engaging to hold the reader’s attention and the discount code and offer period clearly highlighted in the email. The best part is a bright yellow CTA button making access to the website super-quick and easy.
Misc. Goods Co is a Kentucky-based American product specializing in making men’s accessories like leather wallets and belts, colognes, gift items, and keepsakes such as thoughtfully designed playing cards, incense stick holders, and more. Their promotional campaign is simple, no-nonsense, and to the point.
Subject: Father's Day Sale! Up to 40% Off
We like how they have highlighted their popular product bundles which are up on sale for Father’s Day and have strategically placed a CTA directing the reader to the website's discounted products catalog. The copy highlights all their products in an interesting and artistic way.
Bridge & Burn is an apparel brand that advocates sustainable fashion. Started in 2009, with a small batch of t-shirts the brand has come a long way. They have certainly gone the extra mile and come up with an out-of-the-box giveaway program on Father’s Day. The brand has partnered with 7 other brands and is running a contest, a rather interesting way of keeping audiences engaged.
Subject: Win Over $2,500 in Giveaways
We like the neat presentation and to-the-point message. By partnering with other brands which are popular with Bridge & Burn’s target audience for a giveaway, not only have they been successfully able to engage the audience. They have smartly ensured more traffic on their website and also in the process ensured customers end up browsing their products as well.
Hush Puppies has a rather unconventional approach. It is a premier shoe brand and the campaign is all about that. The focus is on the product and the messaging rather than an image with a father or human. The message is clear, special shoes for Dad at a very special discount.
Subject: The perfect shoes for dad...
We like how the emphasis is purely on the special flash sale for Father’s Day. The discount offered is the highlight, a special coupon code pops up in the email and the CTA directs the recipient to the discounted items page. Here the ongoing offer is the hero of the campaign.
Peloton, a fitness company, has created a strong community of fitness enthusiasts by bringing together technology, content, and crème-de-la-crème of fitness instructors. They offer a plethora of fitness equipment and accessories and have a growing community of loyalists thanks to the Peloton app. The brand has beautifully leveraged this community and family instinct to promote its Father’s Day special offers.
Subject: There’s nothing #PelotonDads can’t do
We love the messaging used by Peloton. They are urging prospective new customers to celebrate Father’s Day by running a special offer for a limited period on joining their app. In the promotion, they are also educating the recipients about their various products, membership programs, and services along with the benefits. A genius promotional pitch we had to say.
Beardbrand is a men’s grooming brand specializing in all beard care and grooming products. The promotion is simple and strikes a deep emotional connection.
Subject: Shoutout to all the dads
We like how Beardbrand celebrates the true essence of being a dad by appreciating what dads do, expressing gratitude, and thanking them. They are nowhere promoting their products but simply celebrating dads for what all they do. The icing on the cake is a cute father-daughter moment of the man who found Beardbrand. This a perfect example of how just establishing an emotional connection is enough.
Harry’s is a brand offering a wide range of men’s shaving products at an affordable and fair price. However, it is a brand with a purpose. They set aside 1% of all their sales proceeds towards supporting organizations working towards mental health care for men.
Subject: Never a dull moment…
True to their mission of taking initiatives that matter, to celebrate Father’s Day Harry’s asked their customers to make videos capturing their special father-child moment. When promoting their Father’s Day limited edition merchandise they also shared these memorable videos in the campaigns. The campaign ticks all the right boxes and packs the actual essence of Father’s Day beautifully.
UK-based Liberty London stocks clothing and accessories of all luxury fashion brands. Need we say more about why it makes sense for a brand like this to run special promotional campaigns, discounts, and offers on Father’s Day?
Subject: Father’s Day is around the corner
We love how their promotional campaign is designed around their products and discounts being offered on Father’s Day. Besides, the campaign clearly establishes its target audience which is men who value fashion. A neat and crisp design exudes understated luxury. This is why it stands out in the mind of the recipient.
Continue reading: Killer Email Campaign Examples From DTC Brands That You Will Love
With so many brands vying for customer attention it makes sense to have a planned approach to Father’s Day promotions and the right launch time is of utmost importance for it to be a success. Here, we have put together some stellar ideas to promote your Father’s Day products and offerings:
You could use either one or a combination of all these to get more conversions and make the most of Father’s Day.
A good well planned and thought-out promotional campaign is the perfect recipe for success but do not forget these essential ingredients along the way.
We hope the ideas we have put together will help you as a marketer to design promotional campaigns that make a positive impact.