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Lifesight Launches Integrated Footfall Attribution Solution For APAC Market With The Trade Desk

Lifesight Launches Integrated Footfall Attribution Solution For APAC Market With The Trade Desk

Singapore, 23rd July 2020: Lifesight, a real world intelligence company based in Singapore, and The Trade Desk, a global advertising platform, today launched an integrated footfall attribution solution for advertisers across the Asia Pacific. With this integration, advertisers will now be able to measure footfall conversions by linking digital campaigns with in-store traffic data. As …

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World Awaits Luxury Hotels

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Slowly and steadily, almost like walking on eggshells, countries around the world are opening up tourism and subsequently, their economies again. The European Commission has issued guidelines, ANZ has introduced a “COVID-safe travel bubble”, Kerala Tourism in India is already running social media campaigns to continue to be top of mind for travellers.  This, of …

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Human Mobility Is The Best Alternative Data For Financial Services

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services

Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on “gut feeling” of a few leaders on the board, the financial services sector – thanks to regulatory controls and sensitivity of financial matters – made insight-led decisions by diving deep into customer insights like …

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Impact Of COVID-19 On The Out of Home Industry

The Impact Of COVID-19 On The Out of Home (OOH) Industry

The OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media owners started adopting new digital media form factors. Then the pandemic hit, sending the industry along with countless other industries into a quick dive. The industry that had huge potential of reinventing itself in …

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Webinar On The Changes In Retail Consumer Behaviour

Live Webinar On The Changes In Retail Consumer Behaviour In The Post-COVID-19 World

Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking to data to understand and strategise based on changes in consumer behaviour as the world reopens and steps into a new normal. Retailers, whether online, offline and omnichannel, looking to winback existing customers or acquire new ones in a post-COVID …

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