Build customer loyalty with Smile. Create a rewards program to boost repeat purchases, revenue, and customization options. Award-winning loyalty app.

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Loyalty points, rewards, & referrals to retain your customers


Smile: Loyalty & Rewards is an award-winning loyalty and rewards app that enables Shopify merchants to easily create a rewards and loyalty program to turn their first-time customers into lifelong customers. With Smile, businesses are able to create a loyalty program that drives repeat purchases, boosts loyalty, and increases revenue. With Smile, businesses can customize emails, launcher, and panel, encourage repeat purchases, integrate with favorite apps, send automatic Nudge emails, and auto-translate all reward programs in multiple languages.


  • Customization: With Smile, businesses are able to customize the launcher, panel, and emails to match their brand. They can also customize their loyalty program to ensure that it fits their customers needs to maximize the retention of customers.
  • Encourage repeat purchases: Smile enables businesses to encourage repeat purchases by allowing guest shoppers to earn and redeem points.
  • Integration: Merchants are able to easily integrate Smile with all of their favorite apps, such as email, reviews, and customer service.
  • Nudge Emails: Automatically remind customers of their points and referral link with Nudge emails to facilitate customer engagement.
  • Auto-translate: Auto-translate your entire loyalty program to one of six preset languages.
  • Rewards Insights: Measure the success of your loyalty program with detailed rewards insights.
  • Earn & Burn: Allow customers to earn and burn points to monitor the progress of their loyalty program.
  • Fraud Prevention: Built-in fraud prevention to keep your business and customers safe from fraud.
  • Omni-channel Delivery: Deliver points across all channels to ensure customers can use them in-store, online, email and more.
  • 24/7 Support: Get help from a team of experts with technical questions, best practices and more.


Smile: Loyalty & Rewards offers both a free plan as well as four additional tiers: Starter ($49/month), Growth ($199/month), Pro ($599/month). Each paid plan allows you to increase the number of integrations along with other advanced features.