Month: August 2022

Retail customer intelligence

How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump

Are your customers shopping differently even though the pandemic doesn’t have the world in its grip anymore? Do you see noticeable changes in your retail customer journey? As the world wakes up to some semblance of normalcy, brands and marketers are looking for telltale signs about their customers switching loyalties and transitioning across different shopping …

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The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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