Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

Customer data enrichment using alternative data can ramp up the insight strategy of OTT content and ad platforms. Real world intelligence – or the convergence of online and offline behavioural data about customers – can help them understand their lives and lifestyles far better than personal data alone ever will.