For e-commerce companies as well as retail brands in general, it is no longer the store – online or offline – that is at the center of the shopping experience. It is the consumer, every customer as an individual. E-commerce brands have the potential and the technology to customize and personalize everything for this individual …
E-commerce is now capitalising on Mobile Audiences to boost conversions Read More »
Lifesight’s Real World API will enhance Lemnisk’s CDP offering with customer data enrichment and insights capabilities in the Asia Pacific Region Singapore — Lemnisk, a leading customer data platform for enterprises, today announced a new joint capability with Lifesight, a leading provider of real-world intelligence for enterprises in the Asia Pacific region (APAC). With full …
Footfall attribution is a way of measuring the impact of digital campaigns on store visits. If brands could understand these footfalls in terms of visitors exposed to digital campaigns vs visitors not exposed to the campaign, they would be able to measure campaign effectiveness much better. Visit Lift Index, our very own footfall lift metric …
