One platform for all your marketing measurements

Measure with confidence as you get Universal Attribution, MMM, Incrementality Testing, and Causal AI — all under one hood.

Holistic measurement suite for the privacy-first era

Expand your measurement methodologies to get sharp, actionable insights that deliver maximum impact & power your ROI.

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Trusted by leading Brands & Agencies worldwide

Measure the true causal impact of marketing

Reveal your ground truth with our complete incrementality testing suite.

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Quickly design & run experiments without data scientists.

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Leverage flexible & advanced split testing & geo testing tools.

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Calibrate other models with ground truth data.

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Allocate & scale budgets with confidence

Optimize your marketing spend with marketing mix modeling.

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Build optimal media plans with accurate forecasting.

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Compare & save different scenarios with target KPIs.

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Instantly update budgets on ad platforms.

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Make granular optimizations that move the needle

Leverage our data-driven universal attribution tool to save or scale daily.

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Unified, blended & de-duped view of campaign performance.

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Flexible data-driven attribution models on customer journeys.

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Stop underperforming campaigns across platforms with one click.

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Measure incrementality without experimentation

Leverage causal AI to determine incrementality when experimentation is not possible.

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Automatically discover cause-and-effect relationship between factors of influence.

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Accurately estimate the effects of treatments on outcomes.

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Ask "what-if" questions to understand outcomes in counterfactual scenarios.

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35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.

8%

incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."

CMO,

Personal-care brand earning $130M in ARR