Analyze marketing impact on metrics that truly matter

Leverage deep customer analytics to identify how your marketing activities are affecting your business KPIs.

Ditch your vanity metrics & drive true incremental impact

Drive profitable & sustainable business growth by working collectively towards the right metrics.

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Trusted by leading Brands & Agencies worldwide

Identify drivers of customer retention & growth

Slice & dice your customer analytics to understand how your marketing impacts all aspects.

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Analyze cohorts with retention rates, revenue, LTV & more.

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Uncover patterns to identify opportunities & losses.

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Easily visualize your CAC payback period.

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Understand customer journeys & paths

Move your customers through the funnel to achieve your business KPIs.

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Identify opportunities through the customer journey.

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View aggregated journeys & understand insights between touchpoints.

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Deep dive into each touchpoint to get granular actionable insights.

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Know your customers better with predictive analytics

Get insights into customer behaviors & preferences to craft campaigns that dramatically improve engagement, retention, & ROI.

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Improve repurchase rates & monthly revenue.

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Design campaigns that power customer LTV.

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Predict customer churn, likelihood to purchase, and customer LTV.

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35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.

8%

incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."

CMO,

Personal-care brand earning $130M in ARR