Make better marketing decisions across the funnel with a single platform

Leverage our AI-powered unified marketing measurement platform to drive collective outcomes that delivers profitable growth.

Trusted by leading Brands & Agencies worldwide

Connect

Better decisions with better data

Integrate, segment & activate from marketing & customer data sources without code.

Easy no-code data integrations

Centralize your source of truth using hundreds of native connectors to ad platforms, marketing tools, CRM & data warehouse sources.

Real-time AI profiling & segmentation

Generate predictive customer insights & segments using AI to improve targeting.

Optimize data quality

Leverage server-side tracking and conversion API integrations to improve retargeting, attribution & AI campaign performance.

Measure

Incrementality-powered marketing measurements

Use incrementality testing, marketing mix modeling, causal inference & universal attribution to triangulate to the truth.

Incrementality Testing

Run split or geo experiments to determine the true incremental lift in channels or tactics.

MMM & Universal Attribution

Optimize your budgets & campaigns confidently using AI-powered MMM & universal attribution.

Causal Inference

Determine the true cause-and-effect relationship between factors of influence on your business KPIs to measure incrementality.

Action

Make better decisions with AI-powered recommendations

Build, forecast and action your media plan using advanced AI-powered scenario planning designed to drive profitable growth.

Media scenario planner

Define your goals and configure multiple media scenarios for optimized outcomes. Scale marketing budgets across channels with detailed AI- forecasted insights.

AI-generated recommendations

Uncover and action opportunities for optimization using recommendations across the funnel.

Measure the impact of your decisions

Track your decision impact across the funnel with detailed performance analysis & KPI progress.

Analyze

Analyze the true incremental impact of marketing on metrics that matter

Uncover advanced customer analytics to reveal the impact of your marketing campaigns on core business KPIs.

Cohort Analysis

Analyze cohorts with retention rates, revenue, LTV & more and uncover patterns to identify opportunities & losses.

Customer paths & journey

Identify opportunities through different customer journey touchpoints and get granular actionable insights.

Predictive customer analytics

Predict customer behaviors & preferences to craft campaigns that dramatically improve engagement, retention, & ROI.

Why Lifesight

Innovating marketing measurements since 2017

Trusted name in measurements

Lifesight has been the marketing measurements solution-of-choice for leading brands & agencies, delivering continuous innovation in the industry.

Designed for modern marketers

Our understanding of the pain points marketers face fuels our mission; to build solutions that are easy to use, with no technical dependencies.

Making advanced AI technology accessible

AI-led marketing measurements have given businesses a huge advantage. We are now democratizing this technology for marketers globally.

Independent & unbiased self-serve platform

Media platforms give limited visibility. We are a transparent, unbiased platform, enabling businesses with the best possible data for better outcomes.

35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.

8%

incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."

CMO,

Personal-care brand earning $130M in ARR

Future-proof your marketing measurements

Get access to a proven, AI-powered unified marketing measurement platform that will change how you drive marketing success in the privacy-first era.