In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core …

Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and targeted advertising …

Brands across the world are talking about how advertisers have to pivot to adapt to a cookie-less world. Brands that want to be customer-centric need …

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially important in an …

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher …

80% of customers would rather engage with brands that deliver targeted marketing messages. Audience data is a critical data set to deliver these experiences.  But …