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6 questions to ask Articles

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, …

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maximise customer data value Articles

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. …

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Lifesight launches customer intelligence platform News & Events

Lifesight launches customer intelligence platform to help brands boost their customer data strategy

Singapore, October 7, 2020:  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions …

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fresh customer intelligence strategy Articles

Why your brand needs a fresh customer intelligence strategy for the next decade

The world of marketing and business is changing as we speak. Data privacy regulations are evolving at a pace more rapid than ever before, bringing …

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Marketers In A Privacy-First World Articles

Three Opportunities For Marketers In A Privacy-First World

Many evolutions are in progress in the marketing world, giving marketers and brands the opportunity to start fresh by laying stronger foundations of data and consumer centricity

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Identity Resolution A Part Of Every Marketer's Data Strategy Articles

Why Identity Resolution Will Be A Part Of Every Marketer’s Data Strategy In The Privacy-First Era

With identity resolution paired with first party data, marketers can develop truly personalised campaigns to target their customers.

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