Every marketer is burdened with treading the fine line between customers’ demand for hyper-personalization and regulatory demands for unprecedented privacy compliance. These regulations will only evolve with time and data clean rooms are the only way forward. Read on to know more.

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats.  Non-payment and non-delivery scams, identity theft, and phishing by threat actors …

Are your customers shopping differently even though the pandemic doesn’t have the world in its grip anymore? Do you see noticeable changes in your retail …

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 …

Tell people not to do something, and it’s the first thing they will do once the prohibition goes away. This is human psychology 101 and …

360-degree view. Unified customer truth. Singular customer narrative. You may have encountered these terms in pitches by tech stack partners or in various marketing blogs …