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The truth about first party data - data enrichment Articles

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 …

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Articles

How to Navigate Your Offline Shoppers to Omnichannel Shopping Experiences

Tell people not to do something, and it’s the first thing they will do once the prohibition goes away. This is human psychology 101 and …

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Articles

How to Choose the Most Robust Tool for Single Customer View

360-degree view. Unified customer truth. Singular customer narrative. You may have encountered these terms in pitches by tech stack partners or in various marketing blogs …

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Articles

6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice …

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Top 3 Martech Trends That Will Dominate in 2022 Articles

Top 3 Martech Trends That Will Dominate in 2022

Marketing technology is evolving at breakneck speed. Cutting-edge software and next-gen platforms are transforming the way brands approach marketing. If optimizing mobile platforms and video …

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season Articles

3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

With 2021 coming to an end, you might have to dig deep to meet those year-end conversion targets. One way of doing that is data …

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