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Lifesight’s 2020 Journey
2020 came with it’s fair share of ups and downs, virtual work from home and fluctuating markets. But in spite of that there have been key moments this year that we’re proud of.
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Strengthen your CPG data strategy with these 3 data enrichments use cases
The CPG industry is undergoing a large scale transformation. The industry has always been very competitive, but the COVID-19 crisis and empty shelves across supermarkets …
How identity resolution and data enrichment can help publishers deliver results for new age advertisers
It is up to publishers to ramp up their content strategy as well as their consumer insight data points using data enrichment and identity resolution for accurate and relevant content optimization.
Data enrichment for customer delight in the age of omni-channel retail
Consumer data comes from a variety of sources in order to keep up with the changing needs of the retail environment. Data enrichment applies a new layer of O2O consumer insights to enhance the retail brand’s understanding of its existing and potential customers
A new era of consumer insights for CPG brands, this time with alternative data enrichment
It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, …
Data Industry Allies Lifesight and Datarade Strengthen Partnership
Singapore Nov. 5, 2020 Leading customer intelligence platform, Lifesight, has announced its official partnership with Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s …
Modern customer graph – the secret sauce of sound customer intelligence
Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and …
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