Lifesight Blog

Explore our articles, news, and events.

Featured

Introducing ScreenIQ, Out of Home Measurements, Insights & Planning Tool

We are proud to announce the launch of ScreenIQ, our brand new Out of Home Media Measurements, Insights & Planning tool…

May 28, 2020
  • All
  • Articles
  • Life at Lifesight
  • News & Events

Why Programmatic OOH Will Gain Ground In The Post-Lockdown World

July 28, 2020

Lifesight Launches Integrated Footfall Attribution Solution For APAC Market With The Trade Desk

July 22, 2020

The State Of Consumer Data Privacy In 2020

July 14, 2020

Introducing ScreenIQ: Data-driven OOH Strategies Made Easy

July 8, 2020

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

July 7, 2020
How Can The Out-Of-Home Industry Leverage Data In The New Normal?

How Can The Out-Of-Home Industry Leverage Data In The New Normal

July 2, 2020

Webinar Q&A: Retail Consumer Behaviour Evolution Post COVID-19

July 1, 2020

Here’s Why Human Mobility Is The Best Alternative Data For Financial Services

June 30, 2020

The Impact Of COVID-19 On The Out of Home (OOH) Industry

June 24, 2020

Are Brands Ready For The New Post-Pandemic Customer Journeys?

June 23, 2020

Live Webinar On The Changes In Retail Consumer Behaviour In The Post-COVID-19 World

June 11, 2020

A New Data-Driven Approach To OOH As The World Returns To The Streets

June 11, 2020

Introducing ScreenIQ, Out of Home Measurements, Insights & Planning Tool

May 28, 2020

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

May 27, 2020

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

May 22, 2020

How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

May 18, 2020

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

May 13, 2020

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

May 8, 2020

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

April 24, 2020

Helping The Underbanked By Putting Alternative Consumer Data Into Action

April 13, 2020

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

April 8, 2020

Why Social Distancing Matters: Insights From Geo-Spatial Data

April 6, 2020

Lifesight Partners With Httpool To Expand Presence In The Apac Region

April 2, 2020

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

March 27, 2020

How To Reach Luxury Shoppers In Japan

March 16, 2020
Lifesight Study _ Impact Of COVID-19_ Dubai International Airport Footfalls

Impact Of COVID-19: Dubai International Airport Footfalls

March 14, 2020

Introducing Flux Audience Builder

March 11, 2020

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

March 6, 2020

Impact Of COVID-19 On Mall Footfalls In Singapore

March 4, 2020

Lifesight Records 280% Revenue Growth In 2019

March 2, 2020

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

March 2, 2020

Targeting Destination Travellers? Here Are 6 Segments To Start With

February 17, 2020

Why are marketers placing their bets on DOOH in 2020?

February 7, 2020

Is Your Dealership Using Marketing Solutions That Work?

February 4, 2020

Measure DOOH Right with Real World Intelligence

January 28, 2020
lifesight-real-world-intelligence-Why-Real-World-Data-Enrichment-Is-Crucial-In-ECommerce-Audience

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

January 22, 2020
lifesight-attribution-Filling-The-Measurement-Gap-In-Retail-With-Footfall-Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

January 16, 2020
lifesight-real-world-intelligence-Raise-the-Bar-for-Your-chinese-new-year-Campaigns-with-Real-World-Intelligence

Raise the Bar for Your CNY Campaigns with Real World Intelligence

January 13, 2020
lifesight-audiences

E-commerce is now capitalising on Mobile Audiences to boost conversions

December 19, 2019
lifesight-real-world-intelligence-partnership-lemnisk

Lemnisk and Lifesight Enter Partnership to Help Enterprises Enrich Their First-Party Data

December 16, 2019
lifesight-attribution-MetricsThatMatter-Visit-Lift-Index

#MetricsThatMatter – Visit Lift Index

December 12, 2019
lifesight-real-world-intelligence-realaudiences-holiday-shoppers

Targeting shoppers for this festive season? Look no further!

November 28, 2019
lifesight-real-world-intelligence-partnership-tapad

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight’s Real World Intelligence Platform

November 22, 2019
lifesight-attribution-Real-World-Insights-on-Melbourne-Cup-Revellers

Real World Insights on Melbourne Cup Revellers

November 19, 2019
lifesight-audiences

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

November 13, 2019
lifesight-attribution

DOOH and location intelligence – a match made in heaven

October 31, 2019
lifesight-real-world-intelligence-realaudiences-food-lovers

Targeting Foodies? Here are 5 audience segments than can add value

October 23, 2019
lifesight-real-world-intelligence-asha

In Conversation With Our Data Analyst – Asha DB

October 15, 2019
lifesight-real-world-intelligence-why-understanding-people-and-places-drive-better-business-outcomes

Why understanding people & places drive better business outcomes

October 3, 2019
lifesight-real-world-intelligence-connect-singapore

Lifesight Connect Singapore | Highlights of our Partner Appreciation Night

September 30, 2019
lifesight-real-world-intelligence-keeping-up-with-the-millennials

Keeping up with the millennials

September 24, 2019
lifesight-real-world-intelligence-how-to-make-the-most-of-the-ott-advertising-opportunity

How to make the most of the OTT advertising opportunity

September 11, 2019
lifesight-real-world-intelligence-why-location-data-is-the-new-currency-enterprises-need

Why location data is the new currency enterprises need

August 19, 2019
lifesight-real-world-intelligence-realaudiences-car-buyers

Targeting Car Buyers? Here are 5 audience segments that can add value

August 13, 2019
lifesight-attribution

Mobile location tracking will boost in-store customer experience

August 7, 2019
lifesight-real-world-intelligence-Why-the-independence-of-media-and-measurement-is-key-to-transparency-in-marketing

Why the independence of media and measurement is key to transparency in marketing

August 5, 2019
lifesight-real-world-intelligence-online-to-offline-attribution-playbook

Press Release: GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook

July 25, 2019
lifesight-real-world-intelligence-mena-announcement

Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

July 11, 2019
lifesight-real-world-intelligence-realaudiences-tech-enthusiasts

Here are 4 Audience Segments from Lifesight to Target Tech Enthusiasts

July 3, 2019
lifesight-real-world-intelligence-partnership-clear-channel

Clear Channel Singapore partners with Lifesight to power Out-of-Home attribution with ‘OutSmart’

June 28, 2019
lifesight-real-world-intelligence-realaudiences-travellers

Targeting frequent travellers? Here are 6 audience segments that can add value

June 11, 2019
lifesight-real-world-intelligence-vijay

In Conversation With Our Director of Global Ad Operations – Vijay Kalabandi

May 28, 2019
lifesight-real-world-intelligence-realaudiences-ramadan-shoppers

Targeting Ramadan Shoppers? Here are 5 Lifesight Audiences segments that can add value

May 23, 2019
lifesight-real-world-intelligence-paulomi

In Conversation with our Customer Success Manager Paulomi Roy

May 8, 2019
lifesight-real-world-intelligence-realaudiences-fashion-shoppers

Targeting fashion retail shoppers? Here are 5 audience segments for greater ROI

April 30, 2019
lifesight-real-world-intelligence-MetricsThatMatter-Visit-Share-Analysis

#MetricsThatMatter – Visit Share Analysis

April 25, 2019
lifesight-real-world-intelligence-infographic-ipl-audiences

How well do you know your IPL fans?

April 11, 2019
lifesight-real-world-intelligence-realaudiences-sports-enthusiasts

Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI

April 3, 2019
lifesight-real-world-intelligence-OOH-comes-of-age-with-location-intelligence

OOH comes of age with location intelligence

April 3, 2019
lifesight-real-world-intelligence-MetricsThatMatter-Cost-Per-Visit

#MetricsThatMatter – Cost Per Visit

March 26, 2019
lifesight-real-world-intelligence-hack-your-online-metrics-with-better-offline-audience-targeting

Hack your online metrics with better offline audience targeting

March 19, 2019
lifesight-real-world-intelligence-partnership-liveramp

Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

March 12, 2019
lifesight-real-world-intelligence-ushering-in-a-new-era-of-personalization-with-location-intelligence

Ushering in a new era of personalization with location intelligence

March 11, 2019
lifesight-real-world-intelligence-partnership-zeotap

Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data

March 8, 2019
lifesight-real-world-intelligence-attribution-ipl

Making the most of the media giant that is IPL

March 5, 2019
lifesight-real-world-intelligence-aditya

In Conversation With Our Senior Marketing Specialist – Aditya Rajnarayan

February 28, 2019
lifesight-real-world-intelligence-connect-mumbai

Lifesight Connect | Highlights From our Partner Appreciation Night in Mumbai

February 20, 2019
lifesight-real-world-intelligence-russi

In conversation with our senior data scientist – Russi Chatterjee

January 29, 2019
lifesight-real-world-intelligence-partnership-MW

Moving Walls Integrates Lifesight Data to Power Offline Media Attribution

January 9, 2019
lifesight-real-world-intelligence-partnership-adcolony

AdColony Partners with Lifesight to Bring Industry-Leading Location Intelligence to Advertisers in APAC

January 9, 2019
lifesight-real-world-intelligence-amit-nandan

Introducing our Chief Strategist, Amit Nandan

May 28, 2018