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2020 Journey

Lifesight’s 2020 Journey

2020 came with it’s fair share of ups and downs, virtual work from home and fluctuating markets. But in spite of that there have been key moments this year that we’re proud of.

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Data enrichment in omnichannel age Articles

Data enrichment for customer delight in the age of omni-channel retail

About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of physical …

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consumer insights for CPG brands Articles

A new era of consumer insights for CPG brands, this time with alternative data enrichment

It is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, …

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Lifesight and Datarade partnership News & Events

Data Industry Allies Lifesight and Datarade Strengthen Partnership

Singapore Nov. 5, 2020 Leading customer intelligence platform, Lifesight, has announced its official partnership with Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s …

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Modern customer graph Articles

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and …

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Defining The Customer Intelligence Value Chain, A 101 Articles

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at …

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6 questions to ask Articles

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, …

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