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Introducing ScreenIQ, Out of Home Measurements, Insights & Planning Tool

May 28, 2020

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

May 27, 2020

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

May 22, 2020

How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

May 18, 2020

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

May 13, 2020

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

May 8, 2020

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

April 24, 2020

Helping The Underbanked By Putting Alternative Consumer Data Into Action

April 13, 2020

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

April 8, 2020

Why Social Distancing Matters: Insights From Geo-Spatial Data

April 6, 2020

Lifesight Partners With Httpool To Expand Presence In The Apac Region

April 2, 2020

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

March 27, 2020

How To Reach Luxury Shoppers In Japan

March 16, 2020
Lifesight Study _ Impact Of COVID-19_ Dubai International Airport Footfalls

Impact Of COVID-19: Dubai International Airport Footfalls

March 14, 2020

Introducing Flux Audience Builder

March 11, 2020

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

March 6, 2020

Impact Of COVID-19 On Mall Footfalls In Singapore

March 4, 2020

Lifesight Records 280% Revenue Growth In 2019

March 2, 2020

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

March 2, 2020

Targeting Destination Travellers? Here Are 6 Segments To Start With

February 17, 2020

Why are marketers placing their bets on DOOH in 2020?

February 7, 2020

Is Your Dealership Using Marketing Solutions That Work?

February 4, 2020

Measure DOOH Right with Real World Intelligence

January 28, 2020
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Why Real World Data Enrichment Is Crucial In E-Commerce Audience

January 22, 2020
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Filling The Measurement Gap In Retail With Footfall Attribution

January 16, 2020
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Raise the Bar for Your CNY Campaigns with Real World Intelligence

January 13, 2020
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E-commerce is now capitalising on Mobile Audiences to boost conversions

December 19, 2019
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Lemnisk and Lifesight Enter Partnership to Help Enterprises Enrich Their First-Party Data

December 16, 2019
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#MetricsThatMatter – Visit Lift Index

December 12, 2019
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Targeting shoppers for this festive season? Look no further!

November 28, 2019
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Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight’s Real World Intelligence Platform

November 22, 2019
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Real World Insights on Melbourne Cup Revellers

November 19, 2019
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Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

November 13, 2019
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DOOH and location intelligence – a match made in heaven

October 31, 2019
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Targeting Foodies? Here are 5 audience segments than can add value

October 23, 2019
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In Conversation With Our Data Analyst – Asha DB

October 15, 2019
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Why understanding people & places drive better business outcomes

October 3, 2019
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Lifesight Connect Singapore | Highlights of our Partner Appreciation Night

September 30, 2019
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Keeping up with the millennials

September 24, 2019
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How to make the most of the OTT advertising opportunity

September 11, 2019
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Why location data is the new currency enterprises need

August 19, 2019
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Targeting Car Buyers? Here are 5 audience segments that can add value

August 13, 2019
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Mobile location tracking will boost in-store customer experience

August 7, 2019
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Why the independence of media and measurement is key to transparency in marketing

August 5, 2019
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Press Release: GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook

July 25, 2019
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Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

July 11, 2019
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Here are 4 Audience Segments from Lifesight to Target Tech Enthusiasts

July 3, 2019
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Clear Channel Singapore partners with Lifesight to power Out-of-Home attribution with ‘OutSmart’

June 28, 2019
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Targeting frequent travellers? Here are 6 audience segments that can add value

June 11, 2019
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In Conversation With Our Director of Global Ad Operations – Vijay Kalabandi

May 28, 2019
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Targeting Ramadan Shoppers? Here are 5 Lifesight Audiences segments that can add value

May 23, 2019
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In Conversation with our Customer Success Manager Paulomi Roy

May 8, 2019
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Targeting fashion retail shoppers? Here are 5 audience segments for greater ROI

April 30, 2019
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#MetricsThatMatter – Visit Share Analysis

April 25, 2019
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How well do you know your IPL fans?

April 11, 2019
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Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI

April 3, 2019
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OOH comes of age with location intelligence

April 3, 2019
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#MetricsThatMatter – Cost Per Visit

March 26, 2019
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Hack your online metrics with better offline audience targeting

March 19, 2019
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Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

March 12, 2019
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Ushering in a new era of personalization with location intelligence

March 11, 2019
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Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data

March 8, 2019
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Making the most of the media giant that is IPL

March 5, 2019
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In Conversation With Our Senior Marketing Specialist – Aditya Rajnarayan

February 28, 2019
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Lifesight Connect | Highlights From our Partner Appreciation Night in Mumbai

February 20, 2019
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In conversation with our senior data scientist – Russi Chatterjee

January 29, 2019
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Moving Walls Integrates Lifesight Data to Power Offline Media Attribution

January 9, 2019
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AdColony Partners with Lifesight to Bring Industry-Leading Location Intelligence to Advertisers in APAC

January 9, 2019
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Introducing our Chief Strategist, Amit Nandan

May 28, 2018