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Lifesight’s 2020 Journey
2020 came with it’s fair share of ups and downs, virtual work from home and fluctuating markets. But in spite of that there have been key moments this year that we’re proud of.
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Treading the fine line between privacy and personalization. Are you prepared?
The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. …
Audience Addressability In The New Normal – How The Industry Is Responding
The way organizations identify and market to their customers in the digital landscape is undergoing a massive shift. We are in a new privacy-first digital …
How Identity Will Drive Customer Centricity in a Post-Cookie World
The advertising industry is going through a time of deep flux and change. Many of the critical marketing capabilities that brands have relied on are …
Ready to discover who your customers are beyond your universe?
The data that your customers share with you – name and address, product preferences, purchase frequency among others – tells you a lot about them. …
In conversation with Pooja Gupta, Country Manager MENA
Our next employee feature talks about her role as country manager of MENA and shares some of her journey. Pooja has been an integral part …
3 data integration challenges that modern marketers face
Today’s data-driven marketers have a significant challenge facing them – humongous amounts of siloed data. While data in itself is a useful tool to make …
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