In today’s tech driven world, adopting a data driven approach is the key for the OOH industry’s evolution going forward. It’s an opportunity for the media to thrive in this space.

In our latest webinar, Sangeeth Krishna, Country Manager, Lifesight along with our industry partners discussed data and its role in the OOH space and answered the following questions:

• How has the APAC market adopted pDOOH and where it is moving towards?

• With the constant change in consumer behavior, how does pDOOH deliver effective campaigns?
• How do traditional OOH measurements differ from modern data-driven methods? And how does it help in media planning?
• How are modern data-driven methods helping to prove media effectiveness and marketing ROI?

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