The holy month of Ramadan brings a flurry of festive activities and consumer behaviour change. One of the main changes is in shopping behaviour due to many festive offers and deals by various brands. Here’s the latest edition of Lifesight’s #RealAudiences, showcasing 5 Audiences segments that marketers can use to target Ramadan shoppers, better.
Targeting Ramadan Shoppers? Here are 5 Lifesight Audiences segments that can add value
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