Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50%
Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking for data to understand and strategize based on
COVID-19 has changed the world. At the forefront of these changes is customer journeys and buying behaviors. A 2020 survey found that custom
Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the
About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of
The Lifesight team are still buzzing with excitement after a successful first webinar ‘Retail Consumer Behaviour Evolution Post-COVID19’ on
These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were so
GroupM and Lifesight guide brands on how to set standards and benchmarks for success in omnichannel marketing
7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store
The Japanese luxury consumer has remained, to a great extent conservative, difficult to identify and reach...
Traditionally, the luxury sector has shied away from digital transformation in the advertising landscape. The very nature of luxury
The world we know has changed drastically over the past months. The global pandemic has caused a huge...