omnichannel platforms

Audience Activation in the Omni-channel Marketing Ecosystem

The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem

With new media channels and new customer behaviours, the marketing ecosystem has evolved to an increasingly digital-first perspective. This means more data sources – from CRM to third party data – resulting in more complexities in data-led decision making. This has led marketers to explore identity strategies far more aggressively than before, in order to …

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Defining The Customer Intelligence Value Chain, A 101

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

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