omnichannel marketing

The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

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omni-channel retail marketing

Optimize omni-channel retail marketing in the new normal with identity resolution

COVID-19 has changed the world. At the forefront of these changes is customer journeys and buying behaviours. A 2020 survey found that customers are now making online purchases for categories they would normally shop in-store. Driven by necessity, encouraged by convenience, these changes could very well be permanent. What this means for marketers is increased …

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