#MetricsThatMatter – Cost Per Visit
Analysing Cost Per Visit (CPV) is the best indicator of ROI from digital campaigns, especially if your business depends on driving visits to your physical outlets. Find out more here.
Offline Attribution
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences. Here’s everything marketers must know before shelling out their big buck media placements in IPL 2019.
