Almost all governments across the globe have resorted to social distancing at some stage in their fight against COVID-19. Here we look why such measures are important by analyzing the fallout of a religious gathering that happened in Malaysia from the period Feb 27 to Mar 1 (“event period”). Methodology Movement activity of devices observed …
Why Social Distancing Matters: Insights From Geo-Spatial Data Read More »
From an outdoor interactive casino on the roads of Australia to the hyper-targeted delivery of beer ads in the UK, the last couple of years have seen Out Of Home media truly come of age. In its modern avatar, OOH is competing neck and neck with other digital platforms. Much of it has happened because …
DOOH and location intelligence – a match made in heaven Read More »
GroupM and Lifesight guide brands on how to set standards and benchmarks for success in omnichannel marketing. Download the guidebook to learn more.
2100 Cr ad revenue at stake in IPL advertising. But how well do brands know the consumers they are advertising to?
Singapore: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia and Japan will be able to access Lifesight’s high-quality, location-based audience segments. These audience segments are based on real-world consumer …
