Footfall attribution is a way of measuring the impact of digital campaigns on store visits. If brands could understand these footfalls in terms of visitors exposed to digital campaigns vs visitors not exposed to the campaign, they would be able to measure campaign effectiveness much better. Visit Lift Index, our very own footfall lift metric …
Our insights team put the Lifesight Real World intelligence platform to work to analyse 2 groups of race day revellers on Melbourne Cup day a few weeks ago in Australia. With public opinion on the ethics of horse racing at an all-time low, attendance at Flemington this year was at its lowest in over 20 …
To say that personalisation is crucial is an understatement. But are brands doing all they can to deliver personalisation in this hyperconnected age?
