Web browsing. Social media. Messaging. Smartphones. Multiple devices. Online streaming. Physical world check-ins, dating, gaming. Photos and
There's a reason marketers deem first-party data as an untapped source. It's not because brands don't know its importance. They absolutely
Today's consumers are spoilt for choice. One Google search about a product, or even a website visit, and a million new options come their
It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer...
Data enrichment is the process of enhancing, adding to, or refining data points so that a brand may create detailed sales funnels and target
In an age when consumers are faced with so much choice, audience centricity has become a must for every organization. Data is at the core of
With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing.
80% of customers around the world would rather engage with brands that offer hyper-personalization. Much is said about personalization in
The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized
The advertising industry is going through a time of deep flux and change. Many of the critical marketing capabilities that brands have
COVID-19 has changed the world. At the forefront of these changes is customer journeys and buying behaviors. A 2020 survey found that custom
Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern