Footfall Attribution

Impact Of COVID-19 On Mall Footfalls In Singapore

Impact Of COVID-19 On Mall Footfalls In Singapore

Last week Bank of America’s economist warned about the possibility of slowest global growth since 2009 on account of COVID’s rapid spread. As governments, businesses and other public institutions grapple with this black swan event, there is an urgent need for leading data indicators to quantify the impact and strategize necessary measures. Back home, Singapore …

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Australia’s Physical Retail Ecosystem Is Changing Dramatically.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50% of Australia’s population growth in the last decade and over 28% of Australians are not native Australians but individuals born overseas. Adding to this complexity according to Nielsen is the growing spend of ethnic-Australians …

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Filling The Measurement Gap In Retail With Footfall Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store performance inaccurately. Simultaneously, with unhinged focus on online metrics for campaign performance, several retail brands continue to measure marketing performance in terms of feel-good metrics instead of real-world business outcomes.  When the retail sector bases its …

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