first party data

The truth about first party data - data enrichment

The Truth About First Party Data – Not as Easy as It Sounds

There’s a reason marketers deem first party data as an untapped source. It’s not because brands don’t know its importance. They absolutely do! In fact, according to a 2021 survey, brands that spend at least ten thousand dollars on digital marketing highlighted that they use a combination of newsletters, social media, site/app visitor behavior, and other forms of first …

The Truth About First Party Data – Not as Easy as It Sounds Read More »

How to Navigate Your Offline Shoppers to Omnichannel Shopping Experiences

Tell people not to do something, and it’s the first thing they will do once the prohibition goes away. This is human psychology 101 and the reason for the boom in brick & mortar shopping since pandemic restrictions loosened worldwide. Offline sales grew over 14% in 2021 and contributed 80.7% to the overall gains in …

How to Navigate Your Offline Shoppers to Omnichannel Shopping Experiences Read More »

How to Choose the Most Robust Tool for Single Customer View

360-degree view. Unified customer truth. Singular customer narrative. You may have encountered these terms in pitches by tech stack partners or in various marketing blogs in the tech-led advertising ecosystem. These terms refer to “single customer view”, i.e., a method to gather and combine diverse data points to form a complete picture of your customers. …

How to Choose the Most Robust Tool for Single Customer View Read More »

6 Marketing Outcomes You Are Missing Out On Without First-Party Data

Consumers have never been as protective of their data as they are now. With reliance on third-party data slowly fading, brands now have no choice but to capitalize on their first-party data. But is first-party data going to be enough? With the correct strategies, first-party data can bring along many benefits, and all these benefits …

6 Marketing Outcomes You Are Missing Out On Without First-Party Data Read More »

Top 3 Martech Trends That Will Dominate in 2022

Top 3 Martech Trends That Will Dominate in 2022

Marketing technology is evolving at breakneck speed. Cutting-edge software and next-gen platforms are transforming the way brands approach marketing. If optimizing mobile platforms and video consumption were the martech trends of 2020, this year has brought on a fresh crop of customer-forward and low-effort trends that will likely dominate marketing efforts across all sectors. Bidding …

Top 3 Martech Trends That Will Dominate in 2022 Read More »

personalization and privacy

Treading the fine line between privacy and personalization. Are you prepared?

The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. They are happy to share data with brands as long as they know two things for sure – that the data sharing has a value exchange for them and that …

Treading the fine line between privacy and personalization. Are you prepared? Read More »

Audience Addressability

Audience Addressability In The New Normal – How The Industry Is Responding

The way organizations identify and market to their customers in the digital landscape is undergoing a massive shift. We are in a new privacy-first digital landscape, and with the deprecation of the cookie, marketers are grappling with new techniques to track and target their consumers. The future is going to be all about finding optimal …

Audience Addressability In The New Normal – How The Industry Is Responding Read More »

data enrichment empowers mobile apps

How data enrichment empowers mobile apps with higher engagement and ad revenue

Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there are still quite a bit of opportunities to unlock more user value, especially with becoming a strong media property for brands. The answer lies with external data enrichment.  What’s external data enrichment …

How data enrichment empowers mobile apps with higher engagement and ad revenue Read More »